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Utah Golf Association, Primo Golf Announce New Partnership Agreement

Easton Folster, the executive director of the Utah Golf Association (UGA), announced today a new sponsorship agreement with Primo Golf Apparel (Primo), a Utah-born company based in Lehi.

Folster said, “We are incredibly excited to announce this groundbreaking partnership with Primo. To align the preeminent amateur golf organization in the state with a Utah based golf apparel line was an easy decision for the UGA. It is incredibly rare to be at a golf course and not see golfers wearing Primo.”

Primo specializes in golf attire for the athletic golfer. Founded in June 2020 by four cousins who grew up playing golf together, the company started with a signature line of golf joggers, then expanded into polo shirts, hoodies, and quarter-zip tops. Its goal has been to bridge the gap between comfort and style.

In May, Primo, which means “cousin” in Spanish, launched a line of women’s golf apparel, the result of a year of interviewing and collaborating with women golfers. The company sells its products primarily through e-commerce channels; it also has national retail partnerships with Scheels and Al’s Sporting Goods.

Primo’s Matty Gay said, “We are thrilled to be partnering with the Utah Golf Association and show our support to Utah golf. We are proud to have Primo based in Utah and it only made sense for us to work alongside our wonderful state’s golf association. When we started in 2020, we realized that our brand would benefit from aligning ourselves with competitive golfers. The UGA aligns perfectly with that goal and we are excited to be involved in all of the championships they host. We believe that Utah will continue to develop talent that can compete at the highest level and we’re excited to play a small role in that.”

The agreement calls for Primo to have prominent logo presence at UGA championships including the historic Utah State Amateur and Utah Women’s State Amateur. The pioneering agreement marks Primo as the presenting sponsor of the UGA’s Player Performance Rankings and Player of the Year Awards. In addition, Primo will be the official apparel provider of the UGA and its traveling teams.

Today’s announcement builds upon the significant growth of amateur golf in Utah where many golf courses have seen a remarkable increase in rounds played year-over-year since 2020. The UGA has benefitted from the increase in play, growing its membership to an all-time high of nearly 40,000 golfers.

Folster said, “I am confident that both entities will benefit greatly from this partnership as we aim to elevate golf throughout the state.”